Articles - MC Associates Press Release, Sept 2007
MEDIA RELEASE
24 September 2007
Bristol businesses struggle to win new customers cost effectively!
Following a recent survey carried out by Sales & Marketing Consultancy, MC Associates on 103 Bristol based businesses it was identified that the biggest marketing challenge facing Bristol companies is ‘How to find and secure new customers cost effectively?’ The survey also highlighted that many Bristol businesses have in the past wasted money on expensive sales & marketing initiatives that have yielded little or no return (including hiring sales people, direct mail campaigns, advertising and sponsorships).
Mark Ace of Downend based MC Associates commented that ‘The results of the survey were not surprising as one of the most common questions that I am asked from business owners and managers is… ‘How do we get more customers without risking the upfront expense?’ Ace also explained that many businesses do not have a consistent approach to sales and marketing, and tend to only really concentrate on this aspect of their business when things get quiet’ ‘What all businesses need is a sales & marketing plan that is used as a working tool for the business’.
Ace also explained… ‘Achieving improved revenue performance need not involve significant expense. There are many things that businesses can do that will not cost the earth, these include: Referral marketing, Networking, Regular PR, Up-selling, E-mailing prospects, Public Speaking, Forming ‘alliances’ with non-competing companies, Keeping an accurate database, regularly contacting prospects, Increasing prices & reducing direct costs.
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